June 14th, 2018
Chamber Events & Member events
Webinar Presenter: Lucy Railton, Founder of 22Eighteen
As and inbound marketing and sales professional I’ve learned how important personas are. They provide guidance to the marketing team in creating more effective marketing campaigns and help prioritize the right content development.
They also help sales teams prioritize leads that resemble their best customers, and helps them customize responses based on each persona’s unique interests and drivers.