Experience is Everything: Unlocking the Power of Branded Experiences and Activations

Experience is Everything: Unlocking the Power of Branded Experiences + Activations

‍

In today’s crowded marketplace, it’s not enough to talk about your business —you need to create moments where your customers can interact with your business.

Experiences that invite customer and client participation have the power to spark emotional connection, build trust, and set your brand apart from everyone else.

That’s where branded experiences and activations come in. When thoughtfully crafted, these tools can create meaningful touchpoints that generate buzz, deepen relationships, and turn audiences into loyal fans.

No matter what stage of business you may be at, this hands-on workshop will guide you in transforming your brand into an experience your audience won’t forget.

‍

In this interactive, 2-hour training session, you will:

• Discover why branded experiences work and how they create long-lasting emotional impact
• Understand the difference between events and activations, and the role each plays in amplifying your brand
• Analyze 3 successful audience-centric examples that connect brand stories to the right people, in the right way, at the right time
• Break down the 3 key touchpoints of every effective experience: pre-engagement, live interaction, and post-activation follow-up
• Brainstorm and map your own branded experience with guided prompts and collaborative feedback

‍

We'll wrap up the session with an open Q&A and space for participants to share their ideas and insights.

You’ll walk away from this training session with the inspiration, strategy, and tools you need to design branded experiences that truly resonate, and results that last.

‍

We hope to see you there!

‍ABOUT THE PRESENTER:

‍
Kerry Ramsay is the Founder and Chief Idea Officer (CIO) at Fresh Idea Collective, a Stratford-based business offering meet-ups, masterminds, and mentorship for women entrepreneurs in Perth County and beyond. With over a decade of experience running her own award-winning business, Kerry now supports business owners in building strong, experience-driven brands grounded in community.

Since 2020, she has also led the Women’s Entrepreneurship Strategy at Queen’s University, where she has coached more than 800 entrepreneurs from across Ontario.

Kerry’s approach to business training and leadership is inclusive, interactive, and deeply rooted in the power of community.

‍