Stratford Tourism Alliance, operating as Destination Stratford, is Stratford’s official destination marketing organization since 2007. The Stratford Tourism Alliance is a government-funded organization with a purpose to develop, manage and promote “Destination Stratford” as a national and international tourism icon.

Managed by skilled and experienced tourism planners directly involved in the Stratford community, the goal of the organization is to strengthen the local economy and enrich the quality of life in the City of Stratford through tourism revenue.